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Abextra is a Portland based company that works with clients to improve their bottom line. We inject experience, enthusiasm, and a deep understanding of technology, business, marketing, and process into the time consuming tasks of planning revenue increases, strategizing, lead generation, messaging, positioning, creating and executing go to market plans, and launching new products.
For the times that you can use additional experienced hands-on marketing management skills in driving revenue and profitability up, there’s Abextra.
Peter Drucker said “Business has only 2 functions - marketing and innovation.” Marketing in turn offers the business three things: guidance on what products and services you should offer, warm qualified leads for the channel, and sales tools to speed prospects through the sales funnel. Every penny spent in these three areas must be linked to more than a penny earned as a result. And every marketing program must be integrated with the others to maximize the results. Before you allocate a percentage of revenues to marketing, ask to see the ROI. Effective marketing can make a tremendous difference to your business outcome but only if you plan it, and measure it.
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