April 29, 2005 Business Journal Article on how to halt marketing gambles

A guest column in the business journal examines how marketing professionals who can correlate their budget with business results should welcome budget scrutiny because it means continued funding to the level necessary for the company to meet its business goals.

March 10, 2005 Presentation at Innotech ’05 in Portland, Oregon on March 10.

Kevin Joyce from Abextra, in partnership with David McFeeters-Krone, principal with Intellectual Assets Corp, discussed how to uncover your firm's true worth by capturing and communicating your Intellectual Property value.

Nov 9, 2004 Presentation for the America Marketing Society on Marketing ROI

It is more important than ever to measure how marketing affects the bottom line. But where do you start? Proving marketing ROI can be a complex process when ROI calculations are inaccurate and not aligned with strategic decisions. Kevin Joyce, Chris Robson and Drew Blevins present on the topic.

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